Un-UPF

your food

Ultra processed food,

made simple

No More UPF breaks down what counts as ultra processed food and what doesn’t, using ingredients and real examples, so everyday shopping feels clearer and more manageable.

Make sense of food labels without obsessing

Food labels are designed for marketing, not classification.

Using the NOVA framework, this site helps you interpret ingredients lists more clearly, without turning food shopping into a moral judgement or a quest for perfection.

Ultra processed food, made simple

Un-UPF

your food

No More UPF breaks down what counts as ultra processed food and what doesn’t, using ingredients and real examples, so everyday shopping feels clearer and more manageable.